New Glarus Primrose Winery, "Where You're as Welcome as the Flowers in May."
New Glarus Primrose wines can be tasted at 500 First Street, "Up Town" New Glarus. This historic, turn of the century building is conveniently located for your shopping ease. A wide selection of wines made from Wisconsin grapes and fruit are offered for your tasting pleasure. Our customers have complimented our wines for their fruity style, full body and genuine grape or fruit flavor.
Grape wines are available in red, white or blush, dry, semi-dry, semi-sweet and sweet. Wisconsin grown cherries, apples, cranberries and rhubarb are used to make our original "Wisconsin flavor" wines. Wine tasting allows you to take home your favorites. Enjoy shopping our gift shop. Ask about our Personalized wine labels. Bob and Peg Borucki have been making and selling wines since 1990.
June - December:
Mon - Sat: 10am - 6pm
Sunday: 11am - 6pm
Jan - May:
Mon, Fri & Sun: 12pm - 5pm
Saturday: 10am - 5pm
Apple, Blush, Cherry, Cranberry, Dry, Red, Rhubarb, Semi-dry, Semi-sweet, Sweet, White
For more specific wine information,
please visit our website.
Open to the Public:
Free Tasting Rooms
New Glarus is America's "Little Switzerland"
New Glarus Brewing Co.
Sugar River State Bike Trail
New Glarus Woods Campgrounds
Monroe: The Cheese Capital of the World